Anastasia Dubinina

When Design Speaks at La Triennale di Milano

The relationship between form and content preoccupies both writers and designers, though we approach this tension through different media. This thought has been circling in my mind since yesterday’s visit to La Triennale di Milano, where the current exhibition “Communicating Objects: Design as Narrative” explores how designed objects tell stories, shape experiences, and embody cultural […]

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man, mask, blue eye, hand, mystery, anonymous, hidden, secret, secrecy, mysterious, hidden identity, unknown, mask, mask, mask, mask, mask, secret

My Creative Prologue

Hello, dear readers, still unknown to me. On the day of the spring equinox, when the balance between light and darkness is perfectly aligned, I’ve decided to start this blog. Symbolic, isn’t it? Balancing between opposites has always felt like a natural state to me—between Russian and English languages, between marketing and literature, between London

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Diverse team collaborates on a project using digital and paper resources in a bright office.

Foundations of Management: Merging Creativity and Business?

The screen flickers as five faces in small rectangles debate the merits of different customer acquisition strategies. Our group project for UCL’s Foundations of Management module is approaching its deadline—a comprehensive marketing proposal for Ambassador Bloomsbury Hotel, developed entirely in the strange virtual realm we now inhabit. I’ve been assigned the marketing section, which should

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Simple wooden 'Closed' sign hanging on a shop window.

Lockdown & Reflection

The world has changed in ways we couldn’t have imagined just weeks ago. London, typically bustling with life, has fallen eerily silent. The once-crowded corridors of UCL now echo with absence. I remain in my university accommodation, watching spring unfold through my window rather than on walks through Regent’s Park. My lectures have migrated online—disembodied

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